Brands succeed when they listen to their customers. Often brand owners make the common mistake of focusing on other aspects rather than giving time to analyze what their customers need and require. While the shopping landscape has changed tremendously, customers still have preferences.
Customers have become wiser and smarter while making purchasing decisions. They understand the power of the internet and use it to its full potential. One such important aspect while making a purchase is Google reviews. 79% of users trust online reviews as much as recommendations from peers.
This fact has made brands add Google reviews on their Squarespace sites. If you also wish to embed reviews on your Squarespace website, this blog is for you. We will discuss how to collect reviews, the importance of reviews on your website, and a few tools that will help you embed Google reviews easily.
How to embed Google reviews to your Squarespace website?
There are ideally three methods you can use. Either you can use a plugin or a social media aggregator. You can also embed manually which requires coding skills or even a professional. Here we will discuss adding reviews using social media aggregator platforms like Taggbox Widget.
- Add reviews using the widget
Log in to the aggregator account, select Google as your source platform, and choose your connection type. Click on “Create feed” to move further.
- Customize the widget
You will move to the editor panel where you can customize and moderate the widget as per your requirements. Align the widget design to your website, and adjust the words and language in your widget.
You can highlight the best reviews on top. Edit the background, change the font, and much more.
- Generate the embed code
From here, choose Squarespace as your website-building platform from the list containing other platforms like Wix, WordPress, HTML, Weebly, Shopify, etc. Set the dimensions of your widget as per your wish, and click on the “Get Code” button. Copy the code.
- Embed on your Squarespace website
Log in to your Squarespace account, navigate to the page you wish to embed reviews on, and paste this embed code. Finally, click on the “Publish” button to finalize your changes.
Importance of Google reviews on your Squarespace website
Your brand’s official website is the first interaction you have with your customers. Making a good first impression is essential. With engaging content like Google reviews, comes other benefits as well. We shall shed some light on other key benefits here.
- Helps build social proof
To retain a positive reputation, social proof is essential. Google reviews work exceptionally when it comes to creating a good image in the market. They help you build trust and prove credibility. More than 90% of users use User-generated content (UGC) during their purchase journey.
- Improvs website look and feel
Displaying Google reviews in a collective format help in uplifting the over vibe of your website. A well-thought Google reviews widget on the website can not only showcase reviews perfectly but also influence users to post content themselves after making a purchase.
- Build better relationships
Brands need to have a strong relationship with all their clients to make them loyal customers. To instill a sense of loyalty, reliability, and confidence displaying Google reviews is essential. It also showcases how transparent you are with your audience.
Tools to add Google reviews on the Squarespace website
Who does not look for the best tools there are to embed reviews? Simply displaying them on the website will not do the trick, you need to portray them in a convincing manner and persuade them to make favorable decisions. Here, these tools can come in handy.
- Taggbox Widget
The Taggbox widget tool is addressed as one of the leading review platforms that enables you to aggregate, customize, and embed UGC from more than 20 platforms. You get to customize the widget by changing the background, font, themes, templates, etc. Additionally, with the moderation panel, you can remove unwanted content from the widget.
Advanced analytics features help you get better user insights and give them what they need and enjoy the most. Further, with the Custom CSS, real-time updates, and back support features you can improve the widget performance and reap better results.
Tagembed is another amazing tool you can use to embed Google reviews on your Squarespace website. This phenomenal tool provides you with easy solutions by creating a feed and presenting them in a unified format.
Other features include customization and personalization to change the font and enhance the website’s charm, background, etc. You can add CTA, get analytics features, and use custom CSS to further improve the widget.
This tool helps in displaying Google reviews in simple steps. You simply need to copy the embedded code into your backend. You can pick your style, flaunt it in your way, and use filters to show or hide reviews on the website.
Embedding Google reviews on your Squarespace website is a smart way to lure your audience into making favorable purchase decisions while enhancing brand credibility in the market. These tools are the most popular in the market and facilitate you with almost everything you might need. Try these tools and opt for the one that suits you best.