Digital Marketing

Using Social Media Monitoring to Create Marketing Campaigns

Social media monitoring is an essential part of marketing to find people interested in a particular product or service. It can also provide valuable feedback about consumers’ thoughts, which can be considered for future marketing campaigns. Social media monitoring information can be used when creating advertisements and other materials to help you get the message out there.

Components of a Social Media Monitoring Campaign

Brand Mentions

Brand mentions are the first component of a monitoring campaign. These mentions include any time an individual uses the brand name or refers to the company. A brand mention can come from anywhere, including a blog post, tweet, status update, forum page and more. The campaign should be specifically designed to listen in on public conversations about your company and its products but should not invade the privacy of those talking about it.

Social Media Sentiment

Social media sentiment refers to how people feel about a specific topic based on what they post on different social networks. It can be used in marketing to see what people say about products, determine if it’s a good time to launch a new campaign, and know when it’s best to hold off on marketing. This can be collected by using social media monitoring tools or by monitoring the comments section on your social network. Businesses looking for long-term growth should monitor sentiment often, so they can switch up their practices if necessary.

Social Listening

Social listening is the next phase of monitoring. It is a way to find out what people are saying about your product brands and what kind of topics they’re interested in, which can be used to begin future marketing campaigns. Social listening also provides feedback about how current products are being received in the market. This is one of the biggest benefits of social media monitoring because it allows a company to read between the lines regarding what people think about their products and services.

Social Authority

Social authority is the last component of a media monitoring campaign. It refers to how influential someone is on social networks. This information can be used to allow users to pinpoint influencers and help them connect with them for future marketing efforts. Social authority can also be useful for determining whether to reach out to a specific influencer. It can also be used to see how people engage with influencers, which should be considered when selecting the next target for your campaign.

How Should They Continue to Track the Conversation After They Create a Campaign?

After creating a Campaign, you will want to continue tracking how the conversation is going. This can be done by replying to people as they discuss your brand or by looking at competitors’ tweets and content. A great way to keep up with what’s happening in the social realm is by using a dash of web monitoring. There are many places online where people congregate and discuss specific topics, so it can be a great way to continue monitoring what’s being said about your company after you have created the campaign.

How Can Social Media Monitoring Help Create a Social Media Strategy?

Monitoring is an essential part of the process when it comes to marketing and helping businesses stay on top of their movement. It allows businesses to find out what consumers are talking about and what they like, which will help them advertise effectively. 

Monitoring the social media landscape is a great way to stay up to date and ensure your business runs smoothly. Some people pay attention to your brand, even if you don’t, so it’s always a good idea to be aware of what they’re saying about you. It’s even more important in customer service because this is how customers will reach out when they want something.

About NetBase Quid

NetBase Quid is a market intelligence company that helps businesses make sense of social media and lets them know what people think about their brands, products and services. NetBase Quid lets users create monitoring campaigns to listen in on the conversations around specific topics. They can search through conversations by placing keywords in different categories to collect the necessary information.