Digital marketing – Types or Categories

Digital Marketing

It is a Vance level of marketing and fills the gap with modern worldwide marketing. The reason is that it introduces a new concept of marketing in the marketing world. It includes all modern techniques and methods of marketing. Also, resolve the drawbacks of traditional marketing. Spread the boundaries of marketing from low level to high level. All the methods and techniques are classified into two parts or categories, and they are also types of worldwide marketing types. Furthermore, traditional marketing is a subpart of modern worldwide marketing. In this article, we discuss the two main types of digital marketing with their suitable examples:

Types of digital marketing

There are mainly two types of marketing, online marketing, and offline marketing. And all other types of marketing are the subparts or categories of these two types. We discuss it below:

Offline marketing

Any type of marketing that does not need the internet and advertise their company or brand through some offline medium. It is similar to traditional marketing, but it has its marketing principles and its concept is different from traditional marketing. Furthermore, Traditional marketing is a subpart of offline marketing. The best example of offline marketing is TV, radio, and print ads such as Newspapers, Magazines, Brochures, and Fliers.

There are many ways to advertise and promote the brand or company goods and services through offline marketing. Such as radio, TV, posters, flyers, magazines, newspapers posters, etc. However, engaging and targeting the audience and customers through some offline medium is required. Furthermore, for starting a new business a well-structured plan is required with high investment and make a backup plan in case of investment loss in business.

Moreover, a proper place is required for starting a new business and a good location is necessary for selling goods. Because valuable items are selling at in good price in a valuable place and location. Furthermore, offline jobs in a company and brand are limited and for applying and getting a good job, some educational degrees are required and essential. In addition, in this type of job employees follow the rules and restrictions of the office environment for the rest of their work.

Furthermore, for expanding the business and selling rate, a new well-structured plan and more investments are required. And again face all the difficulties in business growth at a high level. Moreover, competing with their opposite business or brands at a high level and more risk of business loss.

In short, offline marketing is good but does not fill the gap between opportunities and normal people. Because, a normal person does not start a new business due to the high investment required, and loss chances occurrence. For getting a job in a company, some degree is required, and getting fix salary, and promotion chances are less. Also, not gives more benefits to clients and customers. Therefore, to fill the gap a new concept of marketing is required to decrease the investment cost, and business loss, improve the level of marketing, and grow the marketing strategies in a better way. And open new jobs in the marketing world.

Online Marketing

Online marketing is the Vance level of marketing in which the internet is necessary. It is internet-based marketing to spread the message of a company or brand services and goods to its potential users. It is an effective way of marketing to rise the brand or a company, awareness. Improve the ways of management and selling rates. Increase the customer’s satisfaction and trust. Social media and web-based marketing through the internet is the best example of online marketing.

Furthermore, if we compare online marketing to offline marketing and traditional marketing, then online marketing is the better option for digital marketing. The reason is that it is cost less and the minimum cost is required for internet packages or some others marketing types of equipment. Online marketing provides the online measuring and tracking results of services. In addition, it gives the facility of global or worldwide marketing through the internet. And a person shows their marketing services 24/7 at any time at any place.

Also, it gives more job opportunities in the marketing industry and gives the new concept of online jobs, services, and online earning. Online marketing removes the drawbacks, limitations, and rest restrictions in traditional and offline marketing. Remove the degree value and promote the skills and expertise concept. Any person gets an online job at any age skill if they have some skills and expertise. Moreover, it not only gives the comforts of digital marketing to clients, but also provides the benefits, comforts, and advantages to the customer. It means, that nowadays, customers buy their needed or required items through online ordering.

Furthermore, online marketing gives opportunities to poor people to sell their services without high investment. Avoid the people for high investment loss, advertise, and promote the online services free all over the world. In addition, it facilities people to expand their business or brands without high effects and expenses.