Expert roofers are always in high demand, as homeowners typically seek out roofing contractors to fix leaks and damages. However, in order to run a profitable roofing business, it is important to stay top of mind with potential customers and track down the leads you need. To do so, it is crucial to use a variety of methods to connect with local homeowners rather than relying on just one source of leads. Here are some tips on how to increase the number of leads for your roofing company:
1. Use a Lead Generation Service
Using a lead generation provider is a great way to begin producing more roofing leads in your neighbourhood. For example, some lead generation services offer incentives to help you land the job, including discounts on leads if you take rapid action. Look for a provider that offers a mobile app, as this will enable you to manage your business from anywhere.
2. Employ Social Media
If you aren’t using social media to generate leads, you could be missing out on potential customers. By connecting with your company through social media, people can learn more about you and your job, and you can generate leads through platforms such as Facebook and Instagram. Create a dialogue with those who follow you and provide helpful information to help them understand when they should contact you for a roof repair.
While you’re here…
Insurance is a crucial aspect of running a business, as it helps protect you and your company from potential risks and liabilities. As a roofing contractor, it’s important you have the right insurance coverage to protect yourself from any accidents or damages that may occur on a job site. Insurance for roofers can vary depending on the industry, and for example, insurance for roofers may have different requirements and coverage options compared to other types of contractors. It’s important to do your research and consult with insurance professionals to determine the appropriate coverage for your specific business needs.
3. Download a Weather Alert App
Weather is a crucial factor that can affect the roofing business. If a major storm is expected to pass through or close to your service area, it is important to be aware of it. Such storms often result in roof leaks or damage due to wind and hail, which can be discovered by potential customers. By setting up weather alert applications, you can be informed of the upcoming storm and plan accordingly. This will help you be there for your consumers when they need you the most, giving you an advantage over your competitors.
4. Attend Roofing Exhibitions
Networking is a great way to generate leads, and trade exhibitions are an excellent opportunity to meet other roofing professionals. By attending such events, you can create fresh lead generation chances and be recommended to homeowners in your neighbourhood or in areas where other professionals are unable to take on a job. Don’t forget to carry some business cards with you so you can network with like-minded professionals.
5. Create a Google My Business Profile
Most homeowners today use Google to search for roofing specialists in their area. To ensure that potential customers can find you easily, make sure you have a Google My Business profile that includes your opening and closing times and a short description of your company. Verifying your business will also enable clients to write reviews for you, which can help improve your visibility and reputation.
6. Offer Referral Rewards
Even with advanced technologies, word-of-mouth advertising remains one of the most effective strategies to generate new leads. To encourage your existing customers to refer their friends and family to your business, consider offering them some form of reward, such as a price discount on their subsequent employment or a gift of their choice. Most homeowners are willing to refer a reliable roofing professional if your service is good.
As a roofing professional, there are various lead generation sources at your disposal. To make it simpler, sign up for a lead generation service and use a few more to find as many leads as possible in your neighbourhood. With a comprehensive strategy, you can generate more leads, increase your visibility, and grow your roofing business.