Attracting Gen Z With the Right Type ofContent

The generation gap between Gen Z and Gen Z might be the most pronounced that the world has ever seen. While one grew up seeing the television become the most interesting form of entertainment, the other has too many other options. In a world where affordable internet is possible with reduced Spectrum mobil plans, almost everyone uses YouTube like Gen X used television. Moreover, an estimated 62% of Gen Z use YouTube daily. So, as the form of entertainment has changed, marketing strategies have also had to adapt.

If you have a personal or business YouTube account, you have to ensure that you’re posting the right type of content. As there are so many options to choose from, if your content isn’t catchy enough, users will not pay attention to you. Instead of getting lost in the plethora of similar YouTube videos, here is how you can turn it around for yourself and your brand.

#1: Shift Your Marketing Budget to Video

Most members of Gen Z happen to have one or two favorite YouTubers that they subscribe to. So, these YouTube personalities have an effective influence on their personalities. Due to the frequency of video content they consume regularly, your brand won’t even have to dip your toes in too deep. So, it is important to shift a sizable portion of whatever your marketing ad spend cap is to YouTube. You can capture the attention of young people more through visual aids and video content online.

#2: Say Something Different

500 hours of video are uploaded to YouTube every minute from all around the world. So, YouTube offers a lot of variety (and monotony) to its users. Keeping this staggering stat in mind you have to make sure that whatever you say hasn’t already been said before. To make a mark with Gen Z, you may have to do something different that has the potential to go viral. Rising above the noise can be a difficult task for marketers and content creators. However, the key is to keep posting consistently, and sooner or later you will hit the jackpot. 

#3: Explore Influencer Marketing

YouTubers have a lot of influence over Gen Z and they can convince them to buy or ditch a product. They have developed a positive rapport with their fan base and have a massive sway on their decisions. So, even one endorsement from a famous YouTube personality can help clean out your shelves of a product. 

#4: Use Cause-Driven Marketing 

Gen Z loves companies that walk the talk and it can really grasp their attention. You can use YouTube to show your younger audience that your business values its ethos and helps a noble cause. For example, you may pledge to donate a certain percentage of your earnings to an NGO for forest restoration. Gen Z is a passionate and aware customer and the best way to attract them is to stand up for something. If they see that you put a value on your cause rather than your profits, they are likely to stay loyal to you.

#5: Be Authentic

Younger kids these days value the humanization of a brand a lot more than the previous ones. So, whatever you do, make sure that you set an authentic tone. There may be instances when your brand failed to do the right thing or couldn’t impress a customer. Brands and internet personalities have used YouTube to post apology videos and it has worked for them. So, if you are trying to make amends with your customers, YouTube might be the best option. Humble apology videos look much more personal and can be much better than a cover-up story. 

#6: Premiere Your Videos

YouTube offers different methods to post a new video on the platform. One way is to premiere your videos on your YouTube channel and run a live stream for them through Spectrum Cincinnati internet plans. When you premiere a video, it sends a notification to your subscribers and gets their attention. Moreover, the premiere is a time-sensitive option and this way you can tap into Gen Z’s FOMO. They are more likely to wait for your video stream to begin and then immediately click on it.    

The generation gap between Gen Z and Gen Z might be the most pronounced that the world has ever seen. While one grew up seeing the television become the most interesting form of entertainment, the other has too many other options. In a world where affordable internet is possible with reduced plans, almost everyone uses YouTube like Gen X used television. Moreover, an estimated 62% of Gen Z use YouTube daily. So, as the form of entertainment has changed, marketing strategies have also had to adapt. If you have a personal or business YouTube account, you have to ensure that you’re posting the right type of content. As there are so many options to choose from, if your content isn’t catchy enough, users will not pay attention to you. Instead of getting lost in the plethora of similar YouTube videos, here is how you can turn it around for yourself and your brand.

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