SEO (Search Engine Optimization) is one of the major digital strategies that introduce potential customers to your business. You can think of SEO as a bridge that connects your brand to millions of people on the web.
Many small businesses rely on local SEO to get their sites noticed. Local SEO can help a business attain higher rankings for local search results on search engines. It can bring small brands a lot of on-foot as well as online traffic.
In this article, we will be discussing the importance of local SEO for all sorts of small businesses.
5 Reasons Why Local SEO is a Must for Small Businesses
Of course, the greatest benefit of local SEO for any small-sized company is exposure. In most cases, potential customers look up a shop online before buying from it.
For example, 93% consumers used search engine results to find a small business this year.
So, establishing a good image of your brand online with local SEO can yield more impressions, higher traffic, and consequently, a boosted revenue for your local company.
Keeping your local SEO in check can improve your brand’s authority and credibility in the market. It can give you an edge over your competitors in terms of marketing and help your brand win a name for itself.
On average, 58% of local companies still are not optimizing for local SEO today, and this can instantly put you ahead of your competition.
Another amazing benefit of local SEO is that you can attract a specific audience group to your brand.
Only those who are in need of your products/services will look you up and the search engine would not market your page to people who are not interested to make a purchase.
This will allow you to avoid people outside of your target audience and reach out to only serious buyers.
Local SEO is way more affordable than paid advertising methods. This is especially helpful for small-sized businesses that do not have a hefty advertising budget.
Thus, local SEO can save a small company’s money and resources while generating a decent profit.
Fantastic Mobile Optimization
Local SEO links local companies to smartphone users in an effective way. This can produce long-term results for your company, as more than 52% of all web traffic is generated using mobile devices.
Who can enjoy the benefits of Local SEO?
- Small or local businesses with less than 500 employees
- Businesses offering targeted services to customers
- Brands looking for an increased amount of traffic, sales, and leads within specific DMAs (Designated Marketing Areas)
- Businesses providing services in more than a single city/DMA, but not nation-wide
- Brands wanting to show up on navigation apps and maps
- Brands wanting their listings to be stored within online directories
Do I need to hire a local SEO agency?
As a small company owner, you might have to wear numerous hats in business. You may feel like you can handle the complexities of local SEO side-by-side with other essential business operations.
However, with time, small/local business owners start to feel the burden of all these tasks. Not only are these jobs extremely difficult to master, but it is also next to impossible to find enough time to dedicate to each of them.
Local SEO in itself is a detailed practice and requires time, energy, proper analysis, and supervision to bring about ideal results for your company.
Hence, it is strongly recommended that you hire a local SEO agency to save your time, energy, and money in the long run.