Websites are a reflection of the company – but what if the reflection is a bit outdated? In this article, we’ll be discussing some of the many benefits that come with updating your website and how it could change your business for the better.
What is a website?
Websites are important for businesses and organizations of all sizes. Web development Sunshine coast They are a key part of any marketing or public relations strategy. A website is a collection of online content, including text, images, videos, and more, that is accessible through a web browser. It is typically hosted on a web server, which stores the website’s files and makes them available to users who want to view the site. Websites can be designed in a variety of ways, using different technologies and programming languages.
Most businesses today have some sort of online presence, whether it’s a simple website or a more complex e-commerce site. Having a website is essential to stay competitive in many industries, and it can also be a great way to reach new customers and build your brand. If you don’t have a website yet, or if your current site is outdated or not functioning properly, it’s time to invest in a new one. Here are some reasons why your website needs a makeover:
Your website is your first impression: Just like with real estate, first impressions matter when it comes to websites. If your site looks old, dated, or unprofessional, potential customers will likely move on to your competitor’s site instead. A modern, well-designed website shows that you’re keeping up with the latest trends and that you take your business seriously.
What is a conversion rate?
A conversion rate is the percentage of visitors to your website who take action and become customers or leads. A high conversion rate means that your website is effective at converting visitors into customers or leads. A low conversion rate means that your website is not effective at converting visitors into customers or leads. There are many factors that affect conversion rates, such as the design of your website, the quality of your content, and the offer you make to visitors. Web Design Agency
There are a number of ways to improve your website’s conversion rate. These include:
– improving the design of your website
– making sure your content is high-quality and relevant
– offering an attractive and compelling offer to visitors
– making it easy for visitors to take action on your site
– providing customer support and follow up
By taking these steps, you can improve your website’s conversion rate and increase the number of customers or leads you generate from your online traffic.
Why does my website need a makeover??
1. Your website is your online identity
Your website is the first impression potential customers have of your business. If your website looks dated, it reflects poorly on your business. A recent study showed that 38% of people will stop engaging with a website if the content/layout is unattractive (HubSpot, 2016).
A well-designed website showcases that you are a professional and credible business. It instills trust in potential customers and encourages them to do business with you.
2. Your website is not mobile-friendly
In today’s digital world, it’s imperative that your website be accessible on all devices, including smartphones and tablets. Google’s 2015 algorithm update put a strong emphasis on mobile-friendliness as a ranking factor, meaning that if your website is not optimized for mobile devices, you could be losing out on valuable search engine traffic.
3. Your website doesn’t reflect your current branding
As your business grows and evolves, so should your branding. If your website still features outdated branding elements (such as an old logo or slogan), it’s time for a refresh. A new website design can help you better communicate your brand message and connect with your target audience.
4. You’re not generating leads from your website
If you’re not happy with the number of leads you’re getting from your website, it may be
Does your site have these issues?
If your website is more than a few years old, it’s likely that it is in need of a makeover. A website redesign can give your site a much-needed refresh, while also improving its functionality and making it more responsive to today’s users.
Here are some common signs that your website may need a redesign:
1. It’s not mobile-friendly: In today’s world, it’s essential that your website be accessible on all devices, including smartphones and tablets. If your site isn’t optimized for mobile, you’re missing out on a huge portion of your potential audience.
2. The design is outdated: Websites go through trends just like any other type of design. If your site looks like it was designed several years ago, it probably is! A fresh, modern design will make your site more appealing to visitors and give it the updated look it needs.
3. It’s not easy to use: User experience is key when it comes to websites. If your site is difficult to navigate or use, chances are people will leave before they even get to the content you have to offer. A good web design should be intuitive and easy to use, with a clear hierarchy of information so users can find what they’re looking for quickly and easily.
How do I do it myself?
There are certain key elements that every website needs in order to be successful. If your website is lacking any of these key elements, then it may be time for a makeover. Below, we will discuss some of the most important reasons why your website may need a makeover.
1. Your Website Is Outdated
One of the most obvious reasons why your website may need a makeover is if it is simply outdated. Technology and web design trends are always changing and evolving. If your website looks like it was designed several years ago, then chances are that it is in dire need of a makeover. A contemporary and modern website will not only look better, but it will also perform better and attract more visitors.
2. Your Website Is Not Mobile-Friendly
Another reason why your website may need a makeover is if it is not mobile-friendly. In today’s day and age, more people than ever before are accessing the internet through their mobile devices. If your website is not optimized for mobile devices, then you are missing out on a huge opportunity to reach and engage with your target audience. A mobile-friendly website will ensure that your visitors have a positive experience no matter what device they are using to access your site.
3. Your Website Is Not User-Friendly
Another important factor to consider when determining whether or not your website needs a makeover is its user-friendliness.
If your website is outdated, difficult to navigate, or simply not doing its job in terms of generating leads or sales, then it might be time for a makeover. A good web design company will take the time to understand your business goals and come up with a custom solution that meets your needs. They will also be able to provide you with ongoing support to ensure that your website continues to perform at its best. If you’re based on the Sunshine Coast and looking for a web design company, we recommend checking out Creative Ground.