B2C E-commerce is better known as business-to-customer eCommerce. This is a form of business model, in which services or products are exchanged online directly, between the company and the customers.
The transaction between the customer and business happens through a website or a social media platform. This business model is growing rapidly and sellers around the world are now opting for B2C eCommerce solutions due to the growth it has to offer.
Benefits of B2C E-Commerce:
Due to its online approach, b2c e-commerce is a simplified method that brings huge accessibility for customers and businesses too.
For a better understanding, we have culled up some of the benefits of B2C eCommerce for you, right here:
- Higher Profit:
When using the B2C eCommerce approach, you save immensely on staffing, infrastructure, and electricity. The decrease in operational costs is visible which in turn, yields higher profits. Inventory and warehouses are managed perfectly with fewer resources (if done properly). Therefore, with fewer investments, the profit margin increases, which is definitely a major benefit for businesses.
- Broad Reach:
There is no denial of the fact that the majority of online buyers are now present on social media. As people are extremely active on Instagram, Facebook, and other social media platforms, it is easier to reach out to your target audience, via online means. This is why B2C ecommerce marketing solutions are much more effective than your billboards or newspaper adverts. Your potential customer can reach out to you, with just a simple click and buy if they want to, from the comfort of their homes.
- Higher Accessibility:
B2C eCommerce helps customers buy from you, at any time and from anywhere. There are absolutely no restrictions. The accessibility is incredible which helps businesses remove all types of barriers to their operations.
- Boosted Communication:
With B2C eCommerce you can customize your communication with your customers. You can opt for push notifications, emails, or even direct SMS. Furthermore, it enables you to monitor your results effectively as well. This way, you can opt for a method that works best for your business and sideline the ones that don’t. Therefore, you are capable of converting more potential customers into actual consumers.
- Attractive Image Setting:
You can set the game right with attractive images through B2C eCommerce. It boosts the buying decisions of customers. With a reader-friendly description and incredible images, you become highly capable of compelling the buyers to make a purchase.
THE BOTTOM LINE:
A carefully drafted, thoughtful marketing plan is extremely essential for businesses to be successful. No matter your business type, the right marketing solution is crucial. B2C eCommerce marketing plan focuses on providing “solutions” to the consumer and not just selling the product or service.
As B2C e-Commerce is gaining attention in the business world, we are collectively moving towards a wonderfully unified shopping experience. As a business owner, it is now your responsibility to set yourself up for higher competition and opt for the right tools to make the necessary change.
But stepping back, what exactly is B2C e-commerce?
B2C, or business-to-consumer, business-to-consumer, direct-to-consumer model. Nike sells shoes directly to consumers, an example of a B2C model. This differs from the B2B model, where one business provides services to another, such as IBM providing computer services to CitiBank, two businesses.
B2C e-commerce is when a B2C company sells its products online.
B2C brands typically have higher sales volume (compared to B2B companies) due to shorter sales cycles. This makes B2C e-commerce a very profitable venture for brands offering global online sales. Today’s growth marketing strategies help brands accelerate sales, which is another reason why brands are entering B2C e-commerce.