This may seem to be shocking. But sadly it is true. About 96 percent of the users that visit your website are not ready to buy anything from you. Moreover, the average time spent by a user on a website is just fifty-four seconds.
As a business owner, you have to work on two major things,
- Keep the user on your website for more than the average spend time, and
- Persuade them to buy your products and services.
As if this wasn’t a steep task already, you also have to be a step ahead of your competitors in the online space.
So, the million-dollar question arises,
“What can I do to capture the attention and convince the audience to make a buying decision on the first visit itself”?
Well, as Beverly Sills said, “There are no shortcuts to a place worth going.” You will need to make concrete, result-oriented decisions to drive website traffic and increase online sales.
One of the aspects you can focus on is website building features. You can leverage them to optimize your website, provide engaging content, and enhance the user experience. This, eventually, will help drive growth and positive results for your business.
So, here’s a look at seven website-building features that will help increase your agency’s profits.
Website Loading Time
Nobody likes to wait in this fast-paced world. Thus, decreasing the website load time can decrease your bounce-off rates. It can also help improve the average session duration.
A study commissioned by Google, called Milliseconds Make Millions, found that decreasing the website loading time for mobile sites by just one-tenth of a second can decrease the bounce-off rates by as much as five percent.
Some easy methods to decrease the website loading time are:
- Optimizing images
- Minimizing HTTP requests
- Removing broken links
- Caching web pages
- Avoiding redirects
If you are a business based in New York City, and have website loading problems, then we recommend you to hire a web design company NYC that follows the best website loading practices. This will ensure that users will be able to access your website in an instant. This will lead to enhanced user experience, better conversions, and increased agency profits.
Real-Time Communication Channels
Live chat tools are a great way to win the trust of the customer and entice them to make a purchase decision. They can be used to address any questions that customers may have about your product or services.
You can integrate a simple or a smart chatbot that can answer basic customer queries. The chatbot can redirect the conversation to a human representative if the customer wishes to.
Real-time communication tools are also an excellent medium for lead generation. It is easier to gather user details like names and email addresses using them.
As per research, mobile devices account for more than half of web traffic online. This number is set to increase in the upcoming years. Thus, one of the website building features that you need to focus on is mobile optimization.
Optimizing your website for mobile and tablets help users have a pleasing browsing experience. They can understand the content and navigate through your website easily if it is mobile optimized.
Some of the mobile optimization techniques include:
- Using a Top-Down departmental approach
- Using HTML5
- Redesigning pop-ups for mobile devices
- Compressing and optimizing images for mobile
- Optimizing the overall page size
- Choosing easy-to-read fonts
A/B testing is a common website development method. It involves designing two versions of the website to monitor and determine which version performs better.
The benefits of A/B testing include increasing user engagement, optimizing website design, reducing bounce-off rates, and enhancing conversion rates.
Almost every business has used the A/B testing method to increase their profits. Some of the major examples include:
- Ubisoft increased its lead generation by twelve percent by simplifying the buying process by using A/B testing.
- PayU saw an increase of about six percent in conversions by using data-driven A/B testing. One version asked users to enter their email address along with their mobile number during checkout. The other version only asked for mobile numbers, which saw an improvement in customer conversion.
Search Engine Optimization (SEO) helps to rank your website higher on the Search Engine Results Page (SERP). This increases your visibility and drives more organic traffic to your website.
You will need to focus on on-page as well as off-page SEO optimization to see results. Additionally, SEO optimization is a continuous process rather than a one-off thing. Hence, it will require your constant attention.
Some simple SEO techniques that you can incorporate to enhance your website are:
- Publishing relevant content on your website
- Including metadata for every webpage
- Using Alt tags
- Guest blogging
- Getting backlinks
- Mobile optimization
- Ensuring website security
Businesses often like to provide an ocean of information on their websites, especially the homepage. They feel this will lead to increased sales. However, in reality, this can become overwhelming and lead to information overload. Users might actually exit your website.
Thus, you need to keep your web pages simple. You can follow the KISS principle and have only limited yet effective information on your website.
One of the greatest examples of this is the Apple website design. Though Apple has a ton of products and services to offer, you’ll see only the most important content on their homepage.
For instance, if a new iPhone is launched, the homepage will talk only about it. Similarly, if there is an Apple event lined up, the hero content will showcase the name and time of the event. That’s it!
The way you build your website has a major effect on how the users perceive, interact, and spend their time on your website. You can focus on the simple website-building features mentioned above to drive high ROI with your website.
If you have hired a web design agency for your company’s website development, make sure that they create a website that is simple, informative, and user-friendly to generate handsome sales.