A Lesson In Fearlessness From Juoda Truoba?

If you’ve ever been in one of those scared-to-death situations where it feels like the world has come to an end and you can barely breathe because your stomach is tied in knots, then you know exactly what Juoda Truoba means. It’s an old saying that comes from Ireland that means good fearlessness, which isn’t really an oxymoron at all. In fact, some might argue that fearlessness, if done right, can be quite good—like saving your child from drowning or jumping out of a plane without a parachute!

Who is Juoda Truoba?

Juoda Truoba is a Latvian-born American entrepreneur and philanthropist. She immigrated to the United States when she was one year old and now lives in New York City with her husband, James. Together they have five children who are being home-schooled. When she turned 40, Juoda started exploring her entrepreneurial side. She wanted to create something that mattered and had a social impact on society. In 2008, she founded the New York branch of the Latvian Education Fund, which provides scholarships to Latvian students interested in returning to Latvia for education after studying abroad or as an exchange student.

What does Juoda Truoba teach us about fearlessness?

Truoba, a restaurant and music venue located on the outskirts of Vilnius, Lithuania, is not your typical eatery. The name translates to The Black House, and some locals have claimed that it is haunted by the ghosts of those who once lived within its walls. Truoba was founded by a husband and wife team who were inspired by their love for the past. They wanted to create a place where people could come together and enjoy good food, drinks, music, and conversations.

How can we apply Juoda Truoba’s lessons to our own lives?

We can learn a lot about fearlessness by looking at the life of Truoba. She was born into poverty, was illiterate, and her husband abandoned her and their children. But she did not give up. She found work as a maid, saved money to build a hut for herself and her family, took courses to learn how to read and write, and became an advocate for women’s rights. She learned that the only thing you need to be successful is someone who will tell you that you are. We can take this lesson of fearlessness with us into our own lives- if we believe in ourselves and have the courage to try new things.

What does Juoda Truoba have to say about overcoming fear?

Fearlessness is not the absence of fear. It’s conquering fear, controlling it, and using it as a tool to reach your goals. These words were spoken by one of my favorite entrepreneurs, Juoda Truoba. In this day and age, where everyone is looking for quick fixes, we are continuously bombarded with ads telling us how to become fearless. I believe that these words are so important because they tell us that there is no quick fix to overcoming fear. You must conquer it, control it, and use it as a tool if you want to be successful in life or business. I remember when I first started my own business, I was so scared that people would think I was weird or didn’t have a good product.

What lessons from Juoda Truoba may we apply to our own lives?

The story of Juoda is a powerful reminder that we can do anything if we’re committed to it. Juoda was born with a terminal illness, and, despite doctors telling her that she wouldn’t live to see the age of 20, she went on to live much longer than they predicted and overcame many hardships. Her story is proof that you are never too young or too old to make your mark on this world. It’s easy to get discouraged by the obstacles life throws our way, but the key is not giving up when times get tough.


The lesson to take away is that fear can be a good thing. It can guide you to the right paths and keep you on track. But it’s not the only thing that drives people, and those who push forward despite their fears are truly fearless. Fearless, like Juoda Truoba, who never let her disability stop her from achieving her dreams.