If you’re a local business owner, then you know how important it is to market your business. But how do you go about doing this without spending thousands of dollars on advertising? The answer is simple: create a solid local business marketing strategy that includes everything from social media posts and cause marketing campaigns to live events and user-generated content. It’s not an easy task, but if done correctly, it will help you attract new customers and keep existing ones happy for years to come!
Know your target customer
- Know your target customer
- Know their demographics. How old are they? What gender are they? Where do they live and work? What’s the average household income in that location, and how many children do they have?
- Know their psychographics. Are they mainly concerned with culture and lifestyle, or is business more important to them than fashion (or both)? Do you offer a specific product line that aligns with their interests, or would another brand appeal better if you offered it instead?
- Know your target customer’s behavior: what time of day do most customers come through the door; what time of year does he/she visit; if there’s an event taking place nearby this weekend that might impact business levels during his/her visit; etcetera…
- Finally—know motivation: why does this particular person choose to spend money at your store versus another one nearby (or online)? Is it because he needs something specific from you today like a new pair of shoes for his son’s birthday party tomorrow afternoon at 4 pm sharp? Or maybe its because she just stumbled upon an item in her local newspaper ad that caught her eye so much that she couldn’t wait until tomorrow morning when everyone else gets up bright-eyed again!
Create a sports social media strategy
A social media strategy is a must for any local business. It’s the best way to get in front of your target audience, engage with them and create buzz around your events. Here are some tips on how to use social media effectively:
- Use Facebook Live videos regularly throughout the season and post them on your business page or other pages you manage. This will give people a chance to ask questions about upcoming games or events, which can lead them back to your website where they can learn more about what you do.
- Create posts that include photos from past events so users know what kind of experiences they can expect at future ones (e.g., “We just had our first annual tailgate party last week! Come check out some really fun activities we have planned this year”).
Promote your live events
- Why you should promote your live events
Live events are a great way to connect with your customers and generate leads. They also provide an opportunity for you to showcase the quality of your product or service in person, which helps establish trust in the minds of potential clients. In addition, if you’re holding an event that’s free for people who show up, then it can help build audience awareness through word-of-mouth marketing; this will also help increase foot traffic around the venue on days when there’s no event happening (i.e., during slow periods).
- How to promote your live events
To promote a live event effectively:
- Create an online presence around it by posting content about what’s going on at each location so people know where they might want to attend next time (or if they haven’t been yet). This could include anything from photos taken during set up and tear down times as well as news articles written about previous events held there!
- Post pictures/videos directly onto social media platforms such as Facebook or Instagram using tags like “#liveevent,” “#macaroniandcheese,” etc.; these should ideally be accompanied by short descriptions explaining what type of event is being held at any given location!
Make the most of user-generated content
User-generated content (UGC) is the best way to reach new customers. It’s more authentic than traditional advertising, and it can be used in many ways:
- UGC is cheaper than traditional advertising because you don’t need a huge budget;
- UGC gives your business a human touch—no matter how small your budget or staff size may be, people will still care about what you have to say because they’re connected with your brand;
- Using UGC helps create an interactive experience for users who want to learn more about your company and products.
Promote your cause marketing campaign
Cause marketing campaigns are a great way to get customers involved in your business, and they can be even more effective if you create a cause marketing campaign that aligns with your brand.
- What is cause marketing?
Cause marketing is when companies align themselves with an important issue or cause that affects their customers, employees, or communities. It’s also known as “cause-related marketing” or “social good” because it helps to improve the world around us—and it doesn’t have to cost anything extra!
- How does this work?
By creating an integrated campaign that promotes both business goals (e.g., sending out thank-you cards) and causes related to those goals (e.g., awareness of autism), you’re helping both sides: The customer gets something useful from his purchase; meanwhile, there’s more awareness about autism in our society as well as support for families affected by it when they need help finding resources such as respite care providers who understand what they’re going through every day
Ask for reviews and respond to them
It’s important to ask for reviews on your website and in-store. Reviews can be a great way to get new customers, but it’s also important to respond quickly when someone leaves a review for you.
If someone leaves a positive review, thank them and make sure that you show appreciation for their business or service. If they leave negative feedback, turn it around by sharing how much you appreciate the opportunity to work with them again in the future—and maybe even offer some more services at a discount!
Diversify your advertising strategy across different channels
Diversify your advertising strategy across different channels. The most successful businesses take this lesson to heart and diversify their marketing efforts across different media platforms. It’s a good idea to start with the traditional methods of newspaper, radio, television, and online ads but don’t forget about social media as a potential source of leads for your business. The fact is that there are many ways for you to reach potential customers – so why not try them all?
You can measure the effectiveness of each channel by measuring how many people respond positively when they see an ad campaign on Facebook or LinkedIn (or any other platform) compared with those who don’t see it at all.
This will give you an idea of whether or not they’re worth investing in further down the line based on how well their target audience responds once they’ve seen something specific about what kind of product(s) would interest them most before making purchases later down line.
A great local business marketing strategy is flexible
You can’t expect to get results from a Local Business Marketing strategy if your strategy is static. If you want to stay on top of the competition, you need to be able to adapt as your market changes and evolve with it.
In order for this type of flexibility and adaptability in your local business marketing plan, it needs some features that are common across all industries:
If you want more customers, you need a solid local business marketing plan.
If you want to grow your business, creating a local business marketing plan is key. A good plan will help you build a strong foundation for success and help you make smart decisions as you continue growing your customer base.
The following tips can help guide you in creating a solid local business marketing plan:
- Identify who your target audience is and why they should care about what you have to offer. This will help shape the content of all future campaigns.
- Consider the research findings from past campaigns that were successful or unsuccessful so that they can be used as guides for future ones—this includes analyzing what worked well with customers, what didn’t work so well (e.g., poor communication), and what would be most beneficial based on those factors alone without looking at other factors such as budget limitations or time constraints imposed by employees’ availability schedules (eBay sellers do this quite frequently).
Local business marketing is like a game of chess. It’s not just about putting your pieces into the right positions, but also about knowing when to move them around so that they are most effective at achieving their goals. The key takeaway from this article is that local businesses need to be ready for anything: if there is a problem with their website or an issue with their customer service, they need to have an answer ready on day one!