6 Reasons Why A Logo is Important to Business

Among many other factors that go into the business building. Have you ever wondered why a logo is important to your business? A small piece of design which makes a first strong impression is the foundation of your business identity and helps you stand out among competitors.  However, this might not be enough to convince you for having a great one in place before embarking in the competitive market. Hence, this post is to let you why a logo is important for a business and how can it help your business standout.

Types of Logos

Generally, there are five types of logos namely, wordmark, lettermark, logomark, emblem, and combination mark. All the types has their own importance in the design industry. A number of renowned brands are excelling in the target market with all five types. However, it is difficult to call one of them superior over the other. For instance, Coca-cola is a wordmark leading the soda industry, two bold interlaced C’s of channel is the letter mark of the world’s leading fashion brand, apple is the logomark for world’s renowned gadget brand, the Manchester United logo is the emblem, and last but not least, Starbucks is a combination mark.

Apart from the basic types of logos, continue reading to identify how can your logo design help your business gain recognition.

Grabs Attention

Logo is the first and foremost thing that grabs the viewer’s attention. However, keep mind, no one has a life to spend on your brand. It is the logo that makes the best first impression within seconds and grabs viewer’s attention to your brand. A rule of thumb to make your logo attention-grabbing involves the right use of colors, words, and shapes while ensuring readability. Moreover, your logo should convey the brand’s core value in an order to grab attention. An attention-grabbing logo can work to your advantage in both long and short term.

Foundation of Brand Identity

A logo is the foundation of your brand that helps create brand loyalty and recognition. This takes into account the brand’s story and purpose defined at a glance. In a nutshell, a persuasive logo depicts a strong impression on the branding agency.

A logo communicates ownership, quality, and values imprinted on your business cards, billboards, and other stationary items.

Creates memorability

A logo is an aesthetically pleasing element that creates a sense of memorability among your viewers. For instance, a viewer might not remember your brand’s name after some time but an attractive logo. It will create a sense of memorability that will help them associate with your brand. The logo should narrate your brand story and mission. In an order to provoke viewers to get to know about them more.

Fosters brand loyalty

A well-communicated logo fosters brand loyalty. Your customers look out for consistency. When you use the same logo over a period and generate trust among your consumers, the same trust is translated into brand loyalty.

For instance, if we compare Puma and Nike, both brands are renowned for comfortable sports gear. If you see Nike and Puma products in a marketplace, you will immediately be attracted to Nike because Nike entails stronger brand loyalty by its unique logo.


A logo helps you stand out among your competitors. For instance, you own a clothing brand and there are 100 more clothing brands in your town. It is your logo that will set you apart from your competitors at the first place. A logo gives you an undeniable advantage of communicating everything from company’s background to its mission. Your logo should communicate durability, sustainability, and whatever your consumers are looking for to help the brand standout in the competitive market.

For instance, a food chain logo should communicate excitement via red color whereas, a clothing brand logo should communicate excitement as well as passion via the same red colour. This way, your brand will stand out among the competitors and attract people in the target Market.

Care for your Audience

Last but not least, a logo is something that your audience expects from you on top of everything. No matter, if you are running a coffee brand, a clothing line, or a whole airline, your audience always looks out for a solid logo that will help them remember you among a wide list of competitors.


Now that we have learned the importance of logos in all ways, the decision is up to you. Logo is indeed, q vital part of any business and plays its diligent role in creating brand loyalty and recognition. A well-designed logo attracts consumers in a short span of few seconds and help them drive into sales funnel without any hassle.