The COVID-19 pandemic has had a massive impact on the hotel and tourism industries in about two years. Despite the fact that many industries have come to a halt, marketers can still use this period of social estrangement to improve their online presence.
It is likely that this could be one of the most essential times to commence your marketing activities, whether you are the general manager of an independent luxury resort, the marketing director of a multichain hotel, or the owner of a tiny boutique. Trend analysis, as Philip Anandraj suggests, can help you not only reduce losses but also take the necessary precautions to safeguard yourself and your guests.
Philip Anandraj Shares 5 Digital Marketing strategies to boost your hospitality game
Here are five digital marketing methods as per Philip Anandaraj’s hotelier expertise that is both very effective and simple to implement:
Put your marketing materials to the test
While you wait for the season to start, there’s a lot you can do. Because the majority of businesses have shifted their operations online, you may improve your marketing results by experimenting with the material you offer on social media. It’s time to update your content assets, such as photographs, videos, testimonials, and reviews, if you haven’t already. You might begin by going over each room inside and out. Next, make sure you have high-resolution photographs that can be used across multiple platforms.
Make a video to share on social media
While we are all aware that video is a crucial digital marketing tool. However, we always seem to get bogged with lighting, editing, and other issues. Now is a good time to start recording and scheduling your videos. They are excellent for search engine optimization, or SEO, in addition to being amusing. Among all sorts of content, video is one of the most popular. The video marketing landscape has shifted dramatically since the start of the COVID-19 outbreak.
Create a Webinar or a Frequently Asked Questions Video
Using online sessions to answer commonly asked questions about your hotel, the amenities available on-site, benefits, new goods, and services can be an effective approach to address frequently requested questions. It can also be used to introduce new team members and is a highly effective corporate marketing strategy.
Make your online review strategy better
It’s time to make a plan or template for reacting to internet reviews if you don’t already have one. Your website will be flooded with online reviews if you have managed to provide excellent customer service. Every day, set aside some time to reply to these comments and feedback. You don’t have to answer every question, but you should make sure that the most recent reviews receive serious responses. It’s also a good idea to teach your employees how to deal with consumer comments.
Make a plan to reach out to as many people as possible
During the pandemic, reaching out to former visitors can be a terrific way to strengthen your existing relationship. Check on your visitors on a regular basis to ensure that they are in good health. This is a fantastic method as says Philip Anandraj, to show your customers that you care about them. You may also use email and social media to see if your clients are receiving and engaging with your material.
Keep Philip Anandraj hotelier in mind when in doubt about getting back to business, because the simplest approach to get back in business is to be prepared with a recovery strategy. It’s critical to stay on top of trends and have a thorough understanding of what passengers will be seeking once they’ve been out of quarantine for nearly two years.