The daily? This term, which can have a connotation of boredom or routine, immediately takes on another dimension when we talk about lifestyle. Home, work, decoration, cooking, travel or well-being, the lifestyle is modernizing to its name to shine. It even becomes a concept in its own right, even a marketing key when it is used by brands to federate their communities. Everyone sees it: the trend is there! The lifestyle web editor becomes the best ally when you want to surf the ” art of living ” wave thanks to qualitative and SEO – optimized content. Here are 4 reasons to collaborate with him!
1- SEO web editor: a natural referencing pro
Today, being present on the web to make yourself known may seem obvious, whatever the purpose. Everyone has understood that this is the place to be to be visible and put yourself forward. But having a website with a well-designed design is good… on the other hand, if it is not powered correctly, it’s like having a nice house, but without the furniture! (Or skis… without bindings for athletes ;)). This is useless!
The SEO web editor is trained to create or optimize any content so that it has the best chance of being detected by Google’s algorithms. Words, turns of phrase and text structures are designed to get a good position in the SERP results on a relevant query.
Google loves quality. The specialist, at the forefront of knowledge in terms of natural referencing, thinks of everything to make your activity visible. He uses his pen to seduce and allows you to offer quality content. You are an expert in your field, this pro will allow you to propel you on the Web by putting his know-how at your service.
2- Lifestyle web editor: a trendsetter
Decoration, fashion, family, do it yourself: the scope is vast, but allows you to reach an audience as wide as the themes addressed. The term “lifestyle” has appeared in recent years and modernizes the lifestyle or art of living to adapt to a younger target. It’s the way we live, our way of thinking, of consuming, of respecting our values, but also of having fun or dressing.
This term can define who we are, what inspires us and the meaning we want to give to our lives. It makes it possible to deal with subjects of daily life as varied as cooking, health, well-being, education, food.
The lifestyle web editor, rich in his personal experience and his sensitivity, knows how to approach these different universes. His curiosity and his ability to synthesize allow him to make fluid, relevant and affordable the fruit of his discoveries. Private life, professional life, relationship with others, inner dialogue or personal development, everything fascinates him. He puts his skills at the service of your message.
3- A precious ally to federate and retain a community
Many big brands have understood this: uniting a community around values is one of the marketing keys to success. The lifestyle brand must build a “seductive aura” to get its audience to adhere to its style. She convinces that by partnering with her, the consumer gets closer to the lifestyle of their dreams.
She targets her persona (ideal client), whom she knows well, who is devoted to her and with whom she has established an almost emotional bond. In this case, the brand becomes a source of inspiration for a better, more exciting or more aligned life. She cultivates trust and respect. The marketing here is more about the community than the products or services for sale.
The lifestyle web editor is an asset to help you develop marketing campaigns that emotionally affect the client or target person. His chameleon spirit allows him to understand you and your audience to have the most impactful message. Another great reason to collaborate!
4- Lifestyle editor, the Swiss Army knife everyone needs
Here is an overview of the field of action of this versatile technician.
Do you have e-commerce?
Your category pages and description sheets are the Wikipedia page writers’ playground for working on your content in line with the values of your community.
Do you have a website?
The lifestyle editor detects through a fine analysis what are the areas for improvement of your existing content. It optimizes fixed pages, blog posts, product sheets, etc. to respond to key queries around central themes. He details the conclusions of his audit as well as an action plan to get to the heart of the matter and bring content up in Google’s results. It makes you visible.
Do you have a website, but no blog yet?
Blogging is one of the most effective ways to drive organic traffic and therefore appeal to Googlebot’s. Cooking, professional, personal life: a great optimization technique, impeccable editorial quality and top-notch internal networking and your blog takes off!
Do you want to impact more people and unite a community?
The newsletter is an ideal tool for disseminating your ideas, your values and reaching your readership as closely as possible by entering into their daily lives.
Video scripts, posts for your social networks, e-books, etc., the domain of action of the lifestyle web editor is infinite! He is the Swiss army knife that every entrepreneur needs by his side to make his business flourish.