Cosmetic fans are always drawn to their trusted brands while discussing cosmetic items. Gaining customers’ trust requires a lot of effort and experience; it is not easy. Packaging is a valuable strategy for creating ardent brand evangelists.
It plays an integral role in improving your business growth. Businesses consider it an extra burden on their budget. Cost is the biggest concern of makeup brands when designing the custom packaging box.
Furthermore, packaging acts as a silent salesman and helps to sell the product on the first attempt, and the inner content helps sell it the second time. So, instead of focusing on cutting corners, you need to think smart.
Focusing on improving and optimizing the whole process can help you design the premium box solutions without breaking the bank. Do you want to increase your market shares while designing your boxes at reasonable prices?
Consider the following ways to design the product with minimal cost:
Stick To Minimalistic Designs
Simple and elegant packaging designs can help you reach your intended audience of potential buyers. Always refrain from using complicated designs that can confuse your recipients and harm the perception of your company.
Fusing too many colors and designs was a trend a long time ago, which is now seen as a cliche. Going simple and minimal with your packaging design is the latest trend in the cosmetic packaging sector.
Not only do the minimal designs look eye-catching, but they also prove beneficial in terms of money. These wholesale cosmetic packaging boxes minimize the printing cost as you don’t have to bear expensive inks and printing methods to make complicated designs that confuse the cosmetic lover.
Focusing On Digital
Various kinds of printing technologies are available in the market that comes with variable prices. Always remember that offset and screen printing is expensive. Opting for digital printing to design custom packaging boxes improves its aesthetic appeal and proves beneficial monetarily.
This cheap printing method can be used to imprint valuable information that is helpful to customers in making their buying decisions. You can feature the company’s slogan, name, and tagline for brand building.
To imprint all this information, digital printing can do wonders for you. It is a cost-efficient tactic compared to other printing methods, which are helpful to cosmetic enterprises to make their cosmetic packaging eye-grabbing without comprising their budget.
It is effective as it can print high-resolution graphics in a lesser period. Along with that, this printing method provides you with color accuracy and can easily print complicated designs. Above all, it offers a luxurious appeal to your cosmetic products.
Choose Custom Sleeves
You will hear a lot that custom sleeves are a costly option. Don’t fret, as it is only a myth! Nowadays, wholesale cosmetic packaging suppliers are paying attention to encasing the makeup products in these sleeves as it is a great way to add extra value to your products at affordable prices.
Custom sleeves are a clever and original method to make your cosmetic packaging look attractive. It raises the aesthetic value and gives your product a premium appearance. The customizable sleeve is a cost-effective design that may be used for any item.
A custom sleeve is the best method to promote your company. In addition, it is considerably less expensive than a whole box. It is the best choice if you are serious about seeking affordable chances.
Sleeves are a creative approach to displaying your goods and providing customers with all the necessary information. The box and the sleeve can be used together or separately to package the item.
Inclusion Of Window Cutouts
Don’t undervalue the significance of conventional shapes and layout strategies. Installing a PVC or die-cut window on the wholesale cosmetic box is one of the most popular and economical packaging options. This is a great way to spark interest in your products among your target market.
The best approach is simplicity, and it works best when used correctly. Take the packaging for Loreal as an example; the boxes are quite robust, have full-color printing, and come with a special extra. The price isn’t as high as you may think. Only the expertly done branding and artwork give it the appearance of being expensive.
Add A Surprising Element With Interior Printing
Interior box printing will help your customers recognize your brand for a long time. Apart from branding purposes, it is also a cost-efficient packaging solution. The interior printing on the cosmetic packaging box will be a distinctive communication source with your loved customers.
Keep the box simple and plain from the outside and print all the designs inside. This little act will provide cosmetic lovers with a mesmerizing, unboxing experience that leaves a long-lasting impact on them.
After opening the box, your customer will make a video and share it on social media platforms. Thus, more and more consumers would get to know about you and be tempted to purchase your products.
Go For Foiling
Due to the labor-intensive nature of the operation, hot foil stamping was once regarded as one of the most expensive processes. Nowadays, most custom box sellers offer various foiling options, making it less expensive than in the past.
The price will only represent 10 to 15% of your whole packaging budget if you plan the order in bulk and include any extras like foil stamping, spot UV, embossing, and debossing.
Without spending a lot of money on it, you can increase the value of your brand by adding additional decorations to your cosmetic packaging boxes wholesale. You can select from modern, luxurious, or patterned patterns depending on what you believe is appropriate for your company and product.
Custom packaging is a tool for changing your brand’s perception among consumers in today’s technologically savvy environment. Long-term brand benefits may result from this cost-efficient strategy.
Always keep up with the most recent industry trends, such as die-cuts, personalized sleeves, digital printing, and external and inside painting. Thanks to these components, your packaging will become a practical and incredibly alluring way for the company to raise awareness.