The new era of advertising and marketing welcomes the period of the digital signage revolution. Conventional signage displays the same content and can be updated with a lot of time and effort. Digital signage can work through multiple messages or advertisements to generate interest and grab the attention of multiple target addressees.
Retail outlets, fast food chains, and most enterprises are slowly but surely changing their conventional way of advertising through signboards, and flyers. This change may go to a more dynamic form of digital signage.
Conventional signage is a public and commercial display sign that cannot be customized. It is also known as static signage because the displayed content is always limited to static formats like text and images.
When compared to digital signage, it is less flexible in terms of content exposure, ad rotation, interactions, and audience targeting. For example:
- Shop sign
- Printed banners
- External indicators
- Neon signs
- Very reliable
- Set up anywhere.
- Minimal upfront cost
- Very low and no maintenance cost
- Dollar for dollar, conventional signage will gain more exposure
- Graphics converted manually
- Limited interaction
Digital signage is made possible by those advanced display technologies that we use. Some of the technologies used are LCD and LED display technologies. Digital signage can also process and display digital media through animations, graphics, images, and videos.
Some advanced digital signage techniques can also help to collect and analyze consumer data. For Example:
- Outdoor digital signage
- Wall-mounted digital signage
- Digital menu board
- Digital kiosk
- With few clicks graphics can be changed instantly
- Interact at high level
- Power required
- It involves many moving parts
- Limited setup location
- High upfront cost
- Ongoing maintenance costs
Terms of digital and conventional signage
Companies use signs to increase brand awareness, convey information, or simply for decoration. The sign’s intended merits are a few of many variables that determine which internal sign is the best option.
Consider these terms to help you choose the best signs for your business.
Digital signage will certainly be more expensive in the initial purchase. When measuring the return on investment (ROI) against the long-term benefits, digital signage often gives much better value for money.
Conventional signage can be damaged more easily. So, it will need to be replaced while pricing information needs to be updated.
Reliable digital signage depends on many components. It may include a screen plus, a Wi-Fi connection, and an up-to-date content management system.
The mechanisms powering the attention-grabbing digital display can malfunction, causing the sign to stop working for a short period.
Conventional signage is the most reliable option because of the simplicity of its physical design. Therefore, once it is properly installed, a high-quality internal sign will last for years or until you decide to take it down.
The main thing to compare the digital and conventional signage is the look. Digital signage uses LCD panels to create dynamic eye-catching displays with vibrant colors. Conventional signage also displays color but sadly it will never be bright and vibrant likewise digital signage with LED backlights. In some cases, digital signage can be interactive using a touch screen display.
Effects on our environment
The effect on our environment is another thing that drives the vote from conventional signage to digital signage. With more and more deforestation, many companies are demonstrating that they care about the environment by adopting planet-friendly policies.
When you consider the delivery, distribution, printing, and disposal of conventional signage, certainly digital signage create far less waste.
Digital signage is extremely versatile. You can change anything when you want and display it on the screen. You can change the graphics daily to highlight the latest sales. If an ad isn’t producing results, you can change it immediately. There are countless ways to reach consumers with digital signage company UK touch screen displays to create an interactive experience. Because conventional signs are static, they are more suitable for long-term or permanent messages.
However, their portability also makes them versatile. Step banners, retractable banner stands, and other print signage are easy to transport and can be reused at countless events.
Summary of these both signage advantages and disadvantages
Digital signage and traditional signage can coexist within the same industry. As the world undergoes a digital transformation, the rise of digital signage company UK can no longer be ignored for signage.
Digital signage is not an ideal solution. But technology is advancing at an astonishing rate that is starting to innovate as we speak. Therefore, in its basic form of design digital signage is much more flexible than conventional signage.