Boutique hotels are among the best places to stay while travelling. This is an excellent option if you want your own space, want to avoid staying in a dormitory, or need more money to book expensive hotels. Halfway through the core, a boutique hotel provides first-rate amenities at a lower cost.
Have you given any thought to opening your boutique hotel? Whether you’re a hotelier fascinated by the concept or considering converting your property into one, you can learn all you need about a boutique hotel below.
What Exactly Is A Boutique Hotel?
The Oxford English Dictionary describes a boutique hotel as “a tiny attractive hotel, particularly one located in a trendy metropolitan setting.” A boutique hotel has a distinct character, thoughtful design, décor, and personalised service.
The term “boutique hotel” is a relatively modern innovation, even though the notion is timeless. When they established the Morgans Hotel in New York City in 1984, famed hotelier Ian Schrager and his business partner Steve Rubell invented the phrase. The Morgans Hotel was more like a boutique: charming, fashionable, and creative, in contrast to the big-box hotels like Hilton and Marriott, which were compared to department stores.
Although Ian Schrager possibly invented the term, some sources claim that the Clarion Bedford Hotel, which debuted in San Francisco in 1981, was the first boutique hotel. Like everything else, there is some competition between the east and west coasts.
The Features Of Boutique Hotels
If you’re planning to create a boutique hotel, the following things should be on your list:
Elegant Design – The façade of a boutique hotel is either attractive and historic or cutting-edge and contemporary.
Personalised décor – Each boutique hotel has a distinctive design that complements the external decor and gives the inside a warm personality.
Trendy eateries – Include a restaurant or bar in your boutique hotel to provide real, locally sourced regional food. Identifying the specialty ingredients and the nearby businesses they originate from might help your area and your customers.
Individualised Service – Let guests customise their purchases and toiletries at your boutique hotel. You may differentiate your business by greeting consumers by name as soon as they come.
Local Culture – No matter where it is situated, your boutique hotel should help guests fit in with the locals. Whether via locally made artwork, complimentary bicycles for your customers to go about town, or a few brochures that provide local insider secrets, they should be presented the finest.
Size – If a boutique hotel has more than 100 hotel rooms, creating that “unique something” necessary will be challenging. There may be few rooms overall in boutique hotels. However, what matters is the calibre, not the quantity. The ultimate goal of your boutique hotel should be to inspire a sense of coziness and closeness.
Instead of adding more rooms, create a “community living area” where guests can gather, relax, and have fun.
Why Are Boutique Hotels Different From Other Hotels?
Boutique hotels have a few more distinctive qualities, are significantly more individually tailored, and are “niche” than chain hotels. Among them are:
- They usually have between 10 and 100 rooms.
- They have a small, kinship-based crew.
- The ambience makes guests think of closeness, richness, and comfort.
- Each room at a boutique family hotel is distinctive.
- Each is unique in fashion, cuisine, design, and other facets.
- Since they are locally owned and operated by a businessperson, they have greater freedom.
- They concentrate on including all basic comforts and a few unexpected touches to increase the “wow factor.” These have in-suite dressing rooms, lavish bathtubs, and private balconies.
- They provide local knowledge and attention. Boutique hotels provide visitors with a more authentic flavour of their area.
- Most are in posh urban areas with good access to public transit.
- They ensure that you are comfortable overall.
- They are owned and run by a significant hotel company.
- The sites are often the same in size, furnishings, fashion, cuisine, etc.
- They need a huge workforce to handle washing, cleaning, check-ins, and check-outs.
- They just make sure the bare minimum is accessible.
- They give the same quality of service and experience wherever you are.
Strategies for Boutique Hotels to Succeed
Boutique hotels with individualised in-room service are still becoming more popular in many major cities and small towns across the globe. The items on the list below are what your boutique hotel has to have to stand out from the crowd:
- a stylish bar or lounge
- a modern salon or spa
- Stylish furnishings and a warm environment
- tailored and specialised services
- gratuitous breakfast
- Yoga courses or nature treks are unusual group activities.
A boutique hotel may be your best option if you value tailored service, distinctive décor, and a sense of place. A boutique hotel is an excellent option for travel, investment, or building your own. Boutique hotels may provide personality, service, and a distinctive feeling of place to travelers who want a more authentic local experience.