The Ultimate Guide to Video Streaming Technology

Whether you want to strengthen your current relationship with your audience, reach a new audience, or interact in an authentic way with them, you can benefit immensely from hosting a live stream. The benefits of using this kind of communication are numerous, so begin researching the best video streaming technology and planning your next streaming event right away.

How does live video streaming actually work?

It’s incredible that anyone with internet access can see a live event taking place halfway around the world. It sounds so simple, but there’s a lot that has to take place for the video and audio to be available to the viewer across the world in real-time.

First, the video has to be recorded by a camera. Then, this video has to be encoded, or compressed and changed into a digital file format. Then the video is transferred or ingested into an online video platform. To distribute the video in digital format to the video player, a content delivery network is used. The user then uses a video player to watch the stream on their device. The device must be connected to the internet for the video stream to play.

What video streaming technology do you need to live stream?

Now that we’ve summarised how video streaming works, it’s time to focus on essential video streaming technology for a successful video stream.

Video equipment

If you want to give your viewers the best experience, you have to think about the video quality. If you’re hosting a small online event, you can rely on your smartphone camera. But, if you’re going for a more sophisticated event, with different camera angles, you might need more than one camera. You should also consider the capture card to ensure that the footage can be readily transferred to other devices. Overall, for a high-quality user experience, consider a camera that can capture video in high resolution.

Audio equipment

First and foremost, avoid using your phone’s built-in microphone. You can record video with your phone, but you’ll need an additional microphone to record high-quality audio. A lapel microphone, which may be attached to the speaker’s clothing, is a wonderful alternative to a built-in microphone.  This small device allows them to move around freely while it captures the audio. If the setup is stationary, you can use condenser microphones. All in all, make sure that each speaker has their own microphone so that you can capture the audio correctly.

Lighting setup

Depending on the size of your audience and your ultimate video streaming goal, you might want to explore the possibilities of professional studios and setups. This way you won’t have to worry about investing in lighting you will never use again. When you team up with a webcast production company, you’ll have all your needs covered. While webcast production professionals take care of the equipment, the studio setup and production, you can focus on your content and how you want to get your message across.

Mixers and switchers

Both devices are needed if you need to record several video and audio inputs. They allow you to swap camera angles and/or create a more attractive mix of audio sources. It will be just like a professional TV experience.


A video and audio encoder is one of the key pieces of equipment. Its main purpose is to compress the video and audio into a digital format. Once the video and audio have been converted to digital files, they are then transmitted from the encoder to the streaming platform.

Content distribution network

 A content distribution network or a streaming platform gets your content straight to your audience. There are several known platforms like Youtube, Facebook live and other available streaming platforms. You can also live-stream your content to your own website, with the help of professional streaming platforms.

Reliable internet connection

It may be the last thing on our list, but that does not diminish its significance. We might even state that a professional live streaming event cannot take place without a stable internet connection. It must be stable, and the upload speed must be sufficient to support a steady live feed.

There are many things to consider if you want to start streaming your content to your audience. Hopefully, we’ve given you the right pointers and you’ll start exploring which video streaming setup works best for you.