The news of Microsoft taking over Activision Blizzard has sparked discussion all over the world. The Redmond giant is already the big shark in the gaming market in the UK and one of the largest gaming publishers for PC, mobile, and consoles. As per the source, “Microsoft is planning to buy Activision Blizzard in a $68.7 billion deal.”
Because of its acquisition of Activision Blizzard, Microsoft is showing its newfound ambition to explore the world of gaming and become a dominant player through its Xbox brand. How will the company use bad credit business loans to assist the growth of the gaming industry?
But the tension is why is this whole thing inviting controversies from all over the world? And second, what does this acquisition mean for gamers?
First, let’s discuss Activision Blizzard.
Activision Blizzard is an American video game company holding a base in California. The company develops interactive entertainment for video games consoles, PCs, and smartphones. And it also operates in eSport leagues. It has 3 major business segments namely Activision, Blizzard, and King. It has garnered praise previously for games like Call of Duty, Candy Crush, Spyro, Guitar Hero, and StarCraft.
With the purchase, Microsoft intends to transform the gaming industry’s present and future. It completed; it would be Microsoft’s one of the largest deals ever.
And the company will report to Microsoft now as a CEO. And having the above famous games on the board is already a win-win moment for the company. The company will also look forward to shaping the franchises in the direction that it may help recover some struggling lands.
What Microsoft aims at with Activision’s Acquisition?
Microsoft will arrive at all the world’s 2 billion gamers. With nothing else, this acquisition shows that they are lethal significant regarding it. Activision is an organization fabricated mostly around month-to-month active user engagement, and similar to a considerable lot of Microsoft’s fundamental competitors, for example, Tencent, this arrangement is planned entirely around supporting the number of users engaged with its biological system.
Activision has declined lately (even before you notice the wide-venturing claim into its work environment practices), with Call of Duty selling less, World of Warcraft battling, and Overwatch 2 no place to be seen.
Activision has an extremely helpless standing inside and outside the business. Their association in Blizzard has just complemented their decline in the public eye, and establishments like Call of Duty have undeniably deteriorated.
Joining Microsoft, which partakes in a high working satisfaction rating, ought to inhale new life into an organization that is attempting to accommodate Activision’s investor voracity with the longing to make quality games individuals need to play.
And thus, it won’t be unreasonable to say that the key driver of this purchase is Xbox’s continued need for subscribers and unrestricted access to content.
What Games Can One Expect with Iconic Xbox Game Pass?
Xbox Game Pass intends to attract more users by including games like Overwatch, Diablo, StarCraft, Crash Bandicoot, Tony Hawk’s Pro Skater, and Candy Crush in agreement with Netflix.
What does this mean for gamers?
Though Activision Blizzard is one of the most successful gaming companies with a dollar 1.8 billion turnover in the year 2020, it was continuously in the news about discrepancies and unjust.
This agreement could be good for gamers but not for programmers.
Here is what this deal means for gamers:
1) Increased users and new games
The purchase means the introduction of 400 million extra users monthly and over 100 games. And this will undoubtedly give the game a potential boost. All the more, Netflix subscriptions grew dramatically since the game first launched. And thus, the expected users are subject to rise from 21 million in 2021 to 25 million in 2022.
2) Good news for Xbox players
As per the news, Microsoft is buying a separate gaming studio that creates games for different platforms. This could emerge as trouble for gamers facing problems or being uninterested in using the Xbox platform. It is a cause of concern because games like Skyrim got successful because they launched on multiple platforms like PC, PlayStation 3, and Xbox 360.
An acquisition by a company like Microsoft could likely make it a thing of the past and as it may release a sequel only for Xbox users, mobile devices, or PC gamers using Windows, the players using Sony and Nintendo will be the major left-outs. In opposition to this, Activision Blizzard garnered love and praise for its launch on multiple platforms.
However, Microsoft has intended that Starfield and Xbox, and PC exclusive.
3) Acquisition for play station players
PlayStation gamers need to buy the most hyped games in years if they want to play them. You’ll need to buy an Xbox subscription and sign up for Microsoft’s Game Pass and need to have a gaming PC.
4) Assisted by Azure Cloud services
It is a cause of relief for gamers and developers alike. Azure Cloud is a key driver of Microsoft’s growth. This agreement means a seamless and enhanced gaming experience for gamers.
The company aims at multiplying subscribers and keeping them engaged throughout with astonishing and gripping passes and deals.
Some gamers are as of now pushing a story that Microsoft has stepped in to basically save Activision Blizzard from itself. While this thought is maybe somewhat whimsical (the procurement is as yet a business choice), Microsoft currently has a genuine obligation to help clean up the organization’s demonstration and re-establish Activision Blizzard’s notoriety.
The Microsoft acquisition doesn’t seem bad for gamers but yes for PlayStation players, it might be a deal for taking long-term loans for bad credit direct lender to help their passion.
And with Microsoft making titles exclusive and aimed at making the most of the deal. The only flaw that one can see coming is cutting games from consoles altogether as it will affect gamers and the industry equally.